The Pavilion
An iconic first impression
Naming | Branding | Marketing | Photography
A heritage-driven development which honours the site's history and the former Royal Infirmary’s ‘Pavilion’ building style building.
The
Challenge
Brand Identity
The challenge was balancing historical significance with a modern appeal, ensuring the brand resonated with domestic and international investors.
Drawing inspiration from the typography of Florence Nightingale’s original medical notes, we developed a sophisticated identity, complete with a 'royal' mark that pays tribute to the site’s distinguished past.
Building Anticipation
Marketing
We supported the marketing team in rolling out launch event collateral and printed marketing materials to assist their sales teams and amplify campaign reach.
Setting the Scene
Area Photography
To support the marketing, we commissioned local area photography that captures the beauty of the local area, showcasing its charm and warmth as well as its historical significance.
