The Pavilion
Naming / Branding / Photography
Client: WAVENSMERE HOMES
Working with Wavensmere Homes and Jospeh Mews Property on a joint venue to define a route to market for premium apartments at The Nightingale Quarter, Nottingham. Eager to keep the brand aligned with its existing identity and connection to Florence Nightingale, the investment phase was launched as The Pavilion. Based on research, the name pays homage to the history of the former Royal Infirmary indicating the 'Pavilion' building style used for the hospital, a design pioneered by Florence Nightingale. With a highly attractive location, and a site rich in history, we were able to help define an iconic destination and engage a domestic and international audience.
